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Stage - Assistant(e) Chef de projet CRM - Janvier 2027 (H/F/X)
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Stage - Assistant(e) Chef de projet CRM - Janvier 2027 (H/F/X)

发布于 1 天前

实习/见习

France, Boulogne Billancourt, Île-De-France
无经验要求
实习生
混合式弹性办公
硕士
市场营销与传播
Crm
Data-Driven
Kpi Analysis
Social Media
Back Office
Direct To Consumer

AI 估算 · 2k–2k

Fixed internship allowance for Master level (1500€/month) at a multinational, competitive compensation.

职位详情

关于这个职位

As a CRM Assistant Project Manager intern at Henkel, you will support omnichannel activation (newsletters, social media, print) from brief to production, contribute to data-driven marketing automation, and track KPIs. This role offers hands-on experience in direct-to-consumer marketing and digital tools.

最低要求

Currently enrolled in Master 1 or 2 in Business School/University/Engineering School

Motivated by Direct to Consumer, curious about digital trends, interested in analysis
Pragmatic, dynamic, rigorous, proactive, with strong interpersonal skills
Recommended web IT skills: CRM tools, tracking tools, website back office, Photoshop, etc.

工作职责

Manage omnichannel activation (newsletters, social media, print) from brief to production, in coordination with agency and internal teams

Participate in the reflection on implementing data-driven marketing automation
Set up brand operations and/or key moments in collaboration with marketing teams using the platform's back office (contests, newsletters, special operations...)
Monitor KPIs of activations (operation reports, coupon usage, newsletter results...)
Support the implementation of new site features (tickets/development testing)
Support the consumer service department

AI 洞察

优缺点分析

优点

  • Hands-on experience in omnichannel marketing at a global consumer goods company.
  • Hybrid work model (2 remote days/week) and comprehensive benefits (transport, meals, paid leave).
  • Opportunity to develop skills in CRM, marketing automation, and data analysis.
  • Internship requires balancing multiple tasks with tight deadlines.
  • May involve routine coordination work and less strategic responsibility initially.
  • This role is ideal for marketing students passionate about digital and D2C, looking for practical experience in a structured corporate environment.

缺点 / 挑战

暂无明显挑战项

角色解读

  • After internship, you could transition to a junior CRM manager or digital marketing role.
  • Exposure to D2C and marketing automation opens doors to e-commerce and tech-driven marketing positions.
  • You will coordinate omnichannel marketing activations (email, social, print) with agencies and internal teams.
  • You will help implement data-driven marketing automation and analyze campaign KPIs.
  • You will support website feature development via testing and tickets.
  • Strong organizational skills and ability to manage multiple projects.
  • Proficiency in CRM tools, web analytics, and basic image editing (Photoshop).
  • Analytical mindset to interpret KPI data and optimize campaigns.

申请策略

  • Tailor your cover letter to show enthusiasm for Henkel's brands and D2C strategy.
  • Mention your adaptability and willingness to work in a hybrid environment.
  • Emphasize any previous marketing internship or project experience, especially with CRM or email campaigns.
  • Showcase analytical skills with examples of KPI tracking or campaign optimization.
  • Highlight proficiency in tools like Photoshop, Excel, or CRM platforms.
  • Familiarize yourself with common CRM platforms (Salesforce, HubSpot) and web analytics (Google Analytics).
  • Learn basic marketing automation concepts and tools (e.g., Mailchimp, Marketo).

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • For technical questions, explain your thought process step-by-step and mention tools you would use.
  • Can you describe a marketing campaign you helped organize and what metrics you used to measure success?
  • How would you approach setting up a data-driven email automation workflow?
  • Tell us about a time you had to coordinate with multiple stakeholders to complete a project.
  • What digital trends are you most excited about in the D2C space?
  • How do you prioritize tasks when managing multiple campaigns simultaneously?
  • Review Henkel's consumer brands and recent marketing campaigns.

职位点评

73
综合评分

Marketing internship at Henkel with hybrid work, competitive stipend, and solid skills development in CRM and D2C.

从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。

更适合这类人
This role suits a student seeking a balanced, learning-oriented internship with hybrid flexibility, rather than high compensation or strong social impact.
表现最好
工作生活
相对薄弱
使命价值
薪资福利70
成长发展75
工作生活80
使命价值60

薪资福利

70中等

Compensation is fixed at a competitive level for internships in France, with additional benefits (transport, meals, paid leave). However, as an intern, total compensation is limited.

薪资信号偏高 (1K-1K/月)
福利待遇100 % prise en charge des transports publics、5 jours de congé stagiaire、Accès au restaurant inter-entreprises

成长发展

75中等

The role offers exposure to marketing automation, CRM tools, and omnichannel strategies, but as an internship, the learning curve is moderate. Henkel provides growth opportunities nationally/internationally.

技术前沿主流现代技术
技术栈CRM、Marketing Automation、Web Analytics、Photoshop
成长机会Diverses opportunités de croissance au niveau national et international
业务类型ambiguous

工作生活

80较高

Hybrid work with 2 remote days per week, plus paid leave and meals, offers good work-life balance. Location in Boulogne-Billancourt is near Paris.

工作模式混合式弹性办公
办公地点未明确
加班情况未提及（无法判断）
工作生活平衡Un système de travail hybride, avec 2 jours de télétravail par semaine

使命价值

60中等

Working for a well-established multinational with consumer products may provide a sense of purpose, but the role itself is execution-focused. Social impact is neutral.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

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