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Marketing Manager - Taiwan, Hong Kong, China
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Marketing Manager - Taiwan, Hong Kong, China

发布于 大约 16 小时前

中层管理(经理/总监)

Taipei, TW, 105
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Channel Partner
Email Marketing
Lead Generation
Sem
Seo
Social Media
Webinar

AI 估算 · 30k–50k

Marketing Manager role in Taiwan with 8+ years experience, multinational company, salary is above average but not heavily disclo

职位详情

关于这个职位

This role develops and executes integrated marketing plans for Corning Optical Communications across Greater China, focusing on Taiwan and Hong Kong, with secondary support for China. It drives brand awareness, generates sales leads through traditional and digital channels, and nurtures leads through the marketing funnel to customers.

最低要求

Bachelor degree in Marketing, Business Analytics or Engineering

A minimum of 8 years of Marketing experience
– 5 years of prior Marketing experience developing and executing Integrated Marketing Plans
+ years of prior experience using the web and social media to deliver content and build a rich dialogue with targeted customer sets
Bilingual in both English and Mandarin
Having excellent written, verbal, and presentation skills and the ability to effectively present ideas to senior management
Self-starter: Ability to work independently
Team player: Ability to work as part of diverse, multinational virtual project teams on several global projects per year
Ability to learn and adopt new technology platforms required for executing the Integrated Marketing Plans
Experience in building integrated campaigns executed with a strong understanding of the considerations for industry and audience variances while aiming to achieve the target set for Marketing
To drive Corning’s success by learning the industry, taking ownership of your campaign planning, execution, optimization, and results reporting
Ability to grasp market trends and generate creative ideas and relentless curiosity when it comes to the latest marketing trends and strategies

工作职责

Lead Generation/Management:

Create and execute the annual APAC integrated marketing plan (IMP) via collaboration with stakeholders in sales, market development and product line management, measuring the plan’s success with defined metrics, and correcting the plan as necessary
Build the marketing activity plan, defining which digital platforms and physical events (industry trade shows, Corning hosted seminars, co-hosted seminars with industry partners) will be conducted, and establish the execution plan. Manage lead capture activities at trade shows/seminars in Taiwan and Hong Kong
Assist with secondary marketing support for the China market by coordinating trade shows and seminars with the China Marketing Manager
Utilize various digital platforms (such as email marketing, webinar and social media) to deliver targeted content to the appropriate audience to move leads through the Marketing funnel from Prospect to Customer
Content Management:
Identify content gaps and the type of content required to resonate with targeted customer sets based on the specific Marketing program
Lead project teams to create necessary content
Digital Marketing:
Determine content to be included on Corning websites in Asia and deploy content to capture new sales leads via the websites
Adopt search engine optimization (SEO) best practices for Taiwan; analyze metrics on web site visitor trends and create plans to increase web traffic
Develop content and utilize social media platforms, SEM, and paid digital advertising to effectively target prospective customers and expand campaign reach.
Channel Program Marketing:
Utilize the Salesforce.com platform and collaborate closely with Application Engineers to ensure all 25-year extended warranty applications are properly reviewed, processed, and followed through in a timely manner.
Develop and execute marketing programs with channel partners to increase brand visibility, generate leads, and expand market reach
Work closely with the global team to implement and manage channel partner programs that support business objectives and strengthen partner engagement

AI 洞察

优缺点分析

优点

  • Work for a global leader in optical communications with strong brand recognition.
  • High exposure to multi-market marketing strategies in Greater China, enhancing cross-cultural competence.
  • Opportunity to lead integrated marketing initiatives and drive tangible business results.
  • Collaborative environment with global teams, providing learning and networking opportunities.
  • Requires extensive travel (20-30%), which may affect work-life balance.
  • Managing multiple projects and stakeholders across different regions can be demanding.
  • Need to stay updated with rapidly evolving digital marketing trends and tools.
  • This role is suitable for experienced marketing professionals who enjoy strategic planning, cross-regional collaboration, and are comfortable with frequent travel.

缺点 / 挑战

暂无明显挑战项

角色解读

  • This role can progress to a regional marketing director or senior marketing manager position, overseeing broader marketing strategies across Asia Pacific.
  • Opportunities to deepen expertise in B2B marketing, optical communications industry, and advanced digital marketing technologies.
  • Potential to expand into product line marketing or general management roles within the company.
  • Develop and execute integrated marketing plans for Corning Optical Communications across Greater China, focusing on Taiwan and Hong Kong.
  • Generate and nurture sales leads through a mix of physical events, digital platforms, and channel partner programs.
  • Manage content creation, digital marketing campaigns (SEO/SEM/social media), and Salesforce-driven extended warranty processes.
  • Collaborate with sales, product management, and global teams to align marketing efforts with business objectives.
  • Strong marketing experience (8+ years) with integrated marketing plan development and execution.
  • Excellent digital marketing skills including SEO, SEM, social media, email marketing, and webinars.
  • Bilingual in English and Mandarin with superior written and verbal communication skills.
  • Ability to work independently and as part of diverse multinational virtual teams, with strong project management skills.

申请策略

  • Tailor your resume to reflect success in driving demand generation and brand awareness.
  • Research Corning's Optical Communications business and recent marketing campaigns to demonstrate your interest.
  • Highlight your experience in developing and executing integrated marketing plans with measurable results.
  • Showcase your digital marketing expertise, especially in SEO, SEM, social media, and email marketing campaigns.
  • Emphasize your ability to work in multicultural environments and communicate effectively in both English and Mandarin.
  • Include examples of lead generation and funnel management achievements.
  • Familiarize yourself with Salesforce and other marketing automation platforms if not already proficient.
  • Learn more about the optical communications industry to understand product applications and market trends.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on quantifiable outcomes.
  • Demonstrate strategic thinking by aligning marketing activities with business goals and explaining your decision-making process.
  • Show collaboration skills by highlighting instances where you worked with cross-functional teams and external partners.
  • How would you create an integrated marketing plan for a new product launch in Taiwan and Hong Kong?
  • Can you describe a successful lead generation campaign you managed and the metrics you used?
  • How do you balance brand awareness activities with direct response marketing?
  • Describe a time you collaborated with sales teams to achieve marketing objectives.
  • How do you stay updated with the latest digital marketing trends?

职位点评

65
综合评分

Senior marketing role at a global optical communications leader with strong growth potential but requiring frequent travel.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This position is best suited for marketing professionals who prioritize skill development and career advancement over work-life balance, and who are comfortable with travel.
表现最好
成长发展
相对薄弱
工作生活
薪资福利65
成长发展70
工作生活60
使命价值65

薪资福利

65中等

The salary is not disclosed but working for a large multinational likely offers competitive compensation and benefits. The role is senior with a manager title, suggesting good pay.

薪资信号未披露（AI估算：30K-50K/月）

成长发展

70中等

The role provides opportunities to develop integrated marketing skills across multiple markets and to work with advanced digital marketing tools. However, explicit career growth paths are not mentioned in the JD.

技术前沿主流现代技术
技术栈SEO、SEM、Social Media、Salesforce、Digital Marketing、Webinar
业务类型profit_center

工作生活

60中等

The role requires 20-30% travel, mainly within Asia, and is office-based in Taipei. There is no explicit mention of flexible working, so work-life balance may be moderate.

工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）

使命价值

65中等

Corning is a well-known company in optical communications, and the role contributes to brand awareness and lead generation, which can be meaningful. The industry is growing with the demand for connectivity.

行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术

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