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Senior Analyst, Performance Marketing
Senior Analyst, Performance Marketing
发布于 大约 15 小时前普通员工/个人贡献者
Hongkong, China
中级经验
全职员工
仅现场办公
本科
市场营销与传播
Bi Dashboards
Campaign Optimization
Metasearch
Performance Marketing
Roi Analysis
Sql
AI 估算 · 35k–55k
Senior analyst role in performance marketing, requiring strong technical skills, Hong Kong market commands competitive pay.
职位详情
关于这个职位
We are seeking a Senior Performance Analyst to drive bookings for Hotel and Car Rental channels. This role transforms complex data into actionable insights, requiring strong analytical skills and technical proficiency in Python, SQL, and BI dashboards. You will collaborate with teams to optimize ROI and fuel business growth.
最低要求
Bachelor's degree in a quantitative field such as Mathematics, Business Analytics, Data Science, Computer Science, or any other related disciplines.
years of working experience in an analytical role with a strong executional focus.
Exceptional Data Acumen & Manipulation: Proven expertise in heavily manipulating, analyzing, and deriving actionable insights from large, complex datasets. You must have strong, hands-on experience building and managing Business Intelligence (BI) dashboards.
Strong Technical Proficiency: Demonstrated capability in Python or any other languages (for data manipulation, scripting, and automation) and SQL (for querying and data extraction), regardless of formal work experience or academic background.
Excellent command of the English language (written and verbal). Proficiency in Mandarin is required.
Highly Analytical Mind: Intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.
工作职责
Data Pipeline & Dashboarding: Lead dashboarding initiatives, data pipeline building, and maintain data accuracy. Ensure data pipelines are always on, monitor dashboard usage, and drive ongoing technical and visual optimizations to effectively represent data stories.
Actionable Analysis & Insights: Handle the team's analysis requests by applying an analytical mind to go beyond mere data extraction. You will produce conclusive, insightful, and actionable insights that effectively link data processes to business decisions.
Reporting & Communication: Generate comprehensive performance reports, derive actionable insights, and effectively communicate impact to stakeholders.
Channel Daily Operations: Take charge of daily operations for assigned MSE (Metasearch Engine) channels as a key opportunity to build business acumen and career growth. You will oversee campaign execution and continuous optimization, ensuring optimal return on investment (ROI) while developing your strategic capabilities.
Learning & Development: Dedicate time to data exploration and insights, applying them for business achievement.
Industry Acumen: Stay current with analytics, industry trends, and data science advancements to continuously refine strategies.
优先资格
Prior experience with Metasearch platforms a strong plus.
AI 洞察
优缺点分析
优点
- High visibility and impact on business growth through data-driven decisions.
- Opportunity to work with cutting-edge data tools and large-scale datasets.
- Exposure to cross-functional collaboration with marketing, product, and engineering teams.
- High expectations for speed and accuracy in a fast-paced e-commerce environment.
- Requires strong communication skills to translate technical findings to non-technical stakeholders.
- Balancing daily operational tasks with strategic analytical projects.
- This role is ideal for analytical individuals who enjoy hands-on data work, have a knack for storytelling with data, and want to drive measurable business results in a dynamic industry.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to a senior analytics manager or head of performance marketing role.
- Develop expertise in data science and machine learning to drive more sophisticated analyses.
- Transition into broader business strategy roles with deep domain knowledge in travel/hospitality.
- Build and maintain data pipelines and BI dashboards to track performance metrics.
- Analyze large datasets to generate actionable insights that optimize marketing campaigns.
- Manage daily operations of Metasearch channels, including campaign execution and ROI optimization.
- Strong technical skills in Python and SQL for data manipulation and automation.
- Expertise in BI dashboarding tools (e.g., Tableau, Power BI) to visualize data stories.
- Solid understanding of performance marketing channels and campaign optimization.
申请策略
- Tailor your resume to demonstrate a mix of technical and business acumen.
- In your cover letter, mention your interest in the travel/hospitality industry and how your skills can drive growth.
- Emphasize experience building dashboards and data pipelines with measurable impact.
- Showcase projects where you derived actionable insights from complex datasets.
- Highlight proficiency in Python and SQL through relevant work or academic projects.
- Deepen knowledge of Metasearch platforms and performance marketing metrics.
- Learn advanced analytics techniques (e.g., attribution modeling, predictive analytics).
- Practice communicating data insights to non-technical audiences.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your examples.
- Focus on the business impact of your technical work, quantify results where possible.
- Show your thought process by breaking down a problem step by step.
- Walk me through a time you used data to optimize a marketing campaign – what was the outcome?
- How would you design a dashboard to monitor performance of multiple marketing channels?
- Describe a complex SQL query you wrote to solve a business problem.
- How do you prioritize between operational tasks and deep analysis projects?
- Tell me about a time you had to explain a technical insight to a non-technical stakeholder.
职位点评
61
综合评分
High-growth performance marketing analytics role with strong technical depth, competitive pay, but requires on-site dedication in Hong Kong.
更适合这类人
This role is best suited for candidates who prioritize skill development and career growth over work-life balance, and who are comfortable with on-site work in a fast-paced environment.
表现最好
成长发展
相对薄弱
工作生活
薪资福利65
成长发展80
工作生活45
使命价值55
薪资福利
65中等
The role likely offers competitive compensation in Hong Kong, but JD does not mention specific benefits. Salary is above market average for the region given seniority and skill requirements.
薪资信号未披露（AI估算：35K-55K/月）
成长发展
80较高
The role provides strong learning opportunities through exposure to advanced analytics, data pipelines, and cross-functional work. Growth path is clear with emphasis on career development.
技术前沿主流现代技术
技术栈Python、SQL、BI Dashboards、Data Pipeline、Metasearch
成长机会develop your business acumen and career path、Learning & Development
业务类型profit_center
工作生活
45较低
Work is likely on-site in Hong Kong, no mention of remote or flexible hours. High execution focus may require overtime, but not explicitly stated.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
55较低
The role contributes to business growth in the travel industry, which can be fulfilling but no explicit social mission. Industry is recovering post-pandemic.
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
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