Associate Director / Director, SEO / GEO (Hong Kong)

优缺点分析

角色解读

• Advance to VP of Search or Head of Organic Growth within a global travel platform.
• Transition into a broader digital marketing leadership role overseeing multiple channels.
• Become a sought-after consultant or advisor in the evolving field of AI search optimization.
• Lead the SEO strategy shift from keywords to entities and AI optimization.
• Manage technical SEO for millions of dynamic pages, including crawl budget and Core Web Vitals.
• Implement advanced Schema.org structured data to feed data into LLMs and gain rich snippets.
• Define and execute GEO strategy to optimize for AI-driven search experiences like ChatGPT and SGE.
• Deep technical SEO expertise: programmatic SEO, crawl management, and rendering strategies.
• Proficiency in Python for SEO automation and log file analysis (Splunk/Kibana).
• Strong understanding of LLMs, RAG, and structured data for AI search.
• Data-driven mindset with ability to communicate technical concepts to executives and developers.

申请策略

• Tailor your cover letter to articulate a vision for AI-first search strategy at Klook.
• Research Klook's current search presence and propose specific improvements in your interview.
• Highlight successful projects managing SEO for large-scale sites (1M+ pages) with measurable results.
• Showcase any experience with generative AI optimization (e.g., optimizing for ChatGPT, SGE).
• Emphasize technical skills: Python, SQL, log file analysis, and structured data implementation.
• Include examples of cross-functional leadership influencing engineering and product teams.
• Deepen knowledge of RAG and LLM architectures to understand how search agents retrieve content.
• Practice with advanced crawling tools like Lumar or Botify on large datasets.

面试指南

• Use STAR method: Situation, Task, Action, Result for each question.
• Show data-driven thinking: explain how you test, measure, and iterate.
• Demonstrate strategic balance between short-term wins and long-term vision.
• How would you approach optimizing a site with millions of dynamic pages for AI search experiences?
• Can you describe a time you influenced engineering to implement SSR or dynamic rendering for SEO?
• What is your strategy for maintaining organic growth during a major algorithm update like SGE?
• How do you measure the success of structured data implementation beyond rich snippets?
• Tell us about a programmatic SEO project you led and its impact on traffic and revenue.