开云
BRIONI Senior PR and Marketing Specialist
BRIONI Senior PR and Marketing Specialist
发布于 大约 9 小时前普通员工/个人贡献者
上海市
中级经验
全职员工
仅现场办公
本科
市场营销与传播
Advertising
Cross-Functional Collaboration
Marketing
Media Relations
Microsoft Office
Pr
Influencer Management
AI 估算 · 20k–35k
奢侈品行业资深岗位，上海市场薪资水平较高，需双语能力，综合市场行情估算。
职位详情
关于这个职位
该职位是BRIONI品牌的资深公关与市场专员，负责区域公关、媒体关系、广告执行、活动策划及跨界合作，需要5年左右奢侈品或高端零售行业经验，工作地点上海
最低要求
Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.
Approximately 5 years of relevant experience in PR, communications, or marketing, ideally within the luxury fashion, lifestyle, or premium retail sector.
Solid experience in media relations, PR execution, event coordination, and marketing support.
Strong written and verbal communication skills in English and Mandarin.
Good understanding of luxury brand positioning, communications, and cultural trends.
Well-organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office, media monitoring tools, and relevant PR platforms.
工作职责
Execute regional PR and communications initiatives in alignment with overall brand direction and seasonal priorities.
Manage daily PR activities including press materials, media outreach, coverage tracking, and reporting.
Maintain strong relationships with key media contacts, editors, stylists, and industry opinion leaders.
Support regular media pitching and ensure all communications materials are accurate, polished, and on-brand.
Coordinate editorial opportunities, press requests, and media-related follow-up in a timely and professional manner.
Support the execution of traditional advertising initiatives, including OOH, print advertising, and other offline media placements.
Coordinate with internal stakeholders, agencies, media partners, and vendors on advertising timelines, artwork submission, approvals, production, and placement.
Ensure all advertising materials are consistent with brand guidelines and delivered accurately and on schedule.
Support tracking, documentation, and reporting of advertising and media placements.
Support the planning and execution of brand events, including store openings, press previews, media gatherings, and client activations.
Assist in identifying and supporting partnership opportunities with like-minded luxury brands, hotels, art institutions, and other relevant collaborators.
Work closely with retail partners and landlord marketing teams to support aligned activations, visibility opportunities, and co-branded initiatives.
Contribute to initiatives that elevate brand presence across key moments and platforms.
Support the execution of regional marketing and communication activities across campaigns, launches, and key commercial moments.
Collaborate closely with Retail, Clienteling, Merchandising and other internal teams to ensure smooth delivery of initiatives.
Help align PR efforts with broader marketing and social media activity to ensure a cohesive brand experience.
Support in-store activations and engagement initiatives that drive traffic and strengthen client connection.
Support selection of influencer, KOL, and celebrity for engagement aligned with business priorities and budgets.
Coordinate occasional product seeding, dressing requests, and related follow-up.
Monitor relevant cultural, celebrity, and influencer trends to share insights and identify appropriate visibility opportunities.
Oversee day-to-day PR sample coordination, including logistics, tracking, and returns.
Prepare reports, presentation materials, and relevant documentation.
Assist with contracts, payments, filing, and other administrative follow-up as needed.
Provide regular updates and performance insights to support ongoing optimization of initiatives.
AI 洞察
优缺点分析
优点
- 加入知名奢侈品集团开云，品牌影响力大，职业履历含金量高
- 工作内容多样化，涵盖PR、广告、活动、合作等，能快速积累行业资源
- 上海是奢侈品品牌亚太总部聚集地，发展机会多
- 奢侈品行业对细节要求极高，需高度细心和责任感
- 固定期限合同，稳定性不如长期合同，需提前规划后续职业
- 适合拥有5年左右奢侈品或高端零售PR经验，希望在大平台进一步提升专业度和资源的求职者
缺点 / 挑战
- 工作节奏快，需同时管理多个项目，尤其在活动季压力较大
角色解读
- 可向PR经理、市场营销总监方向发展，管理更大规模的公关活动与团队
- 也可转向品牌管理、数字营销或零售营销等关联领域，丰富职业路径
- 在奢侈品集团内部积累资源后，有机会跳槽至其他奢侈品牌或高端生活方式品牌
- 负责区域公关策略执行，包括媒体关系维护、新闻稿撰写、媒体报道追踪与报告
- 支持传统广告投放（如户外广告、平面广告），协调内外部团队确保广告按时上线
- 策划并执行品牌活动（门店开幕、媒体预览、客户活动），同时寻找跨界合作机会
- 协助KOL和名人合作，管理样品借出与物流，跟踪行业趋势
- 精通中英文书面及口头沟通，能够用双语撰写专业公关材料
- 具备扎实的媒体关系网络，熟悉奢侈品行业媒体和意见领袖
- 熟练使用Microsoft Office及媒体监测工具，具备良好的项目管理能力
- 对奢侈品品牌定位和流行趋势有深刻理解，能把握品牌调性
申请策略
- 研究开云集团的品牌矩阵和BRIONI的品牌定位，在面试中展现出对品牌的热爱和深刻理解
- 准备好具体案例说明你如何应对媒体危机或紧急公关事件
- 突出你过往在奢侈品或高端品牌中的PR项目成果，例如媒体报道量、活动参与人数或品牌曝光提升
- 强调双语能力和跨文化沟通经验，尤其是与媒体、KOL的合作案例
- 展示你如何管理复杂项目：时间线、多方协调、预算控制等
- 熟悉上海本地媒体和KOL生态，提前了解BRIONI品牌历史和近期动态
- 可学习基础的媒体监测工具（如Meltwater、Cision）以增加竞争力
面试指南
- 使用STAR法则：情境、任务、行动、结果，具体量化成果
- 强调细节把控和多方协调能力，展示危机处理中的冷静和专业
- 表达对品牌文化的认同，主动分享对品牌的观察和见解
- 请分享一个你成功策划并执行的品牌活动案例，你的角色是什么？
- 如何处理媒体负面报道或突发事件？
- 你如何评估一次公关活动的效果？使用哪些指标？
- 你如何维护与KOL或媒体的长期关系？
- 你对BRIONI品牌有什么了解？你认为它与其他奢侈男装品牌有何不同？
职位点评
61
综合评分
奢侈品大平台，职责全面，固定期限合同，WLB不确定。
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
更适合这类人
适合看重品牌平台和行业资源，对WLB要求不高，追求职业履历亮点的求职者。
表现最好
使命价值
相对薄弱
工作生活
薪资福利65
成长发展60
工作生活50
使命价值70
薪资福利
65中等
薪资处于行业中等偏上，福利可能包括五险一金等，但JD未明确，补偿性一般。
薪资信号未披露（AI估算：20K-35K/月）
成长发展
60中等
职位为固定期限合同，职业发展路径不够清晰，但能积累奢侈品行业资源。
技术前沿非技术岗（不适用）
业务类型ambiguous
工作生活
50较低
仅现场办公，位于上海核心城区，但未提及WLB相关信号，可能加班。
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
70中等
奢侈品行业稳健，品牌知名度高，能带来一定的社会认同感。
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
开云 的其他在招职位
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