欧莱雅
AM/Manager, Communication & Engagement
AM/Manager, Communication & Engagement
发布于 1 小时前中层管理(经理/总监)
全职员工仅现场办公市场营销与传播
市场营销与传播
代理商管理
企业传播
公共关系
内部沟通
双语沟通
品牌叙事
团队管理
媒体公关
战略规划
值不值得投
78综合评分
综合评分 78
企业中高层管理岗、薪酬市场水准、侧重科学品牌叙事与跨区协调，WLB待确认。
从薪资福利、成长发展、工作生活和使命价值四个维度综合评估，方便横向比较。
薪资怎么样
4.8万
比市场营销与传播中位数高
发布情况
新岗位 · 今天发布
公司情况
这家公司招聘很活跃
约 570 个在招 · 其中市场营销与传播 3 个
市场机会
选择面较广
上海 · 市场营销与传播 · 约 970 个在招
职位详情
关于这个职位
负责欧莱雅北亚及中国研发创新部门的整体沟通策略与执行，充当“内部记者”角色，将复杂的科学数据转化为面向媒体、政府、员工和消费者的品牌叙事
需统筹跨部门协作、区域协调、媒体公关、思想领导力建设及内外部团队管理，提升研发科学形象并支持品牌营销
最低要求
–10 years of relevant experience in corporate communications, PR, media, or public affairs (in-house or agency); scientific/R&D communication background not required.
Exceptional writing and spoken fluency in both Mandarin and English — genuine command of language and narrative instinct, not just competence.
Business-level English sufficient to coordinate effectively with Japan, Korea, and Singapore counterparts (additional Japanese/Korean language skills a plus but not required).
Demonstrated experience managing multiple stakeholders (senior leaders, media, government, cross-functional teams) simultaneously; regional/cross-market coordination experience a strong plus.
Experience managing junior staff and/or external agencies.
Experience with internal communications and/or visual/creative content development a plus.
工作职责
Act as the primary liaison between R&I North Asia and Brand Marketing/Communications teams across the zone, ensuring R&I;'s scientific assets, credentials, and innovation stories are effectively surfaced and integrated into brand campaigns and consumer-facing activations
Translate complex scientific and clinical data into emotionally resonant, brand-ready narratives — including key visuals and imagery — that reinforce L'Oréal's 'Science' positioning and product credibility
Co-organize joint events with brand teams to showcase R&I;'s scientific edge around breakthrough product launches in the region
Develop and oversee the visual identity and imagery associated with R&I North Asia's science storytelling, ensuring consistency with global brand and reputation standards
Develop and execute integrated communication campaigns (messaging, key visuals, presentation decks, scripts, videos) for major R&I North Asia milestones and initiatives, anchored primarily in China with adaptation for other zone markets as relevant
Serve as lead writer/editor for all R&I North Asia communications materials — press Q&A;, whitepapers, executive talking points, internal narratives — holding a high bar for written and spoken Chinese and English
Own the overall North Asia zone R&I communications calendar and priorities, ensuring alignment and consistent narrative across China, Japan, Korea, and Singapore
Build and maintain relationships with local Corp communications teams in Japan, Korea, and Singapore, adapting toolkits and playbooks developed in China for zone-wide use where relevant
Represent R&I North Asia communications in regional/global forums and reporting
Own and continuously improve the R&I lab visit program in China (media, government, regulators, scientific community, NGOs, students, employees), including logistics, standardization (playbooks/manuals), and scaling — with potential to extend the model to other zone markets over time
Represent R&I North Asia on-site at major exhibitions (CIIE, Carbon Neutrality Expo, World AI Conference, CAME, etc.)
Partner with Corporate CA&E; to plan and execute PR/media strategies across the zone, tracking media placements and PR value
Support policy/public affairs engagement (e.g., IBLAC-style forums), including drafting position papers and briefing materials
Build and drive R&I North Asia's thought-leadership positioning through varied formats — whitepapers, industry stage appearances, dedicated platforms/events — establishing L'Oréal R&I as beauty science leader in the region
Coordinate and coach internal scientific spokespeople on media/public speaking readiness
Own R&I North Asia's internal communications strategy and activations, including newsletters, town halls, and change communications, to inform and engage employees across the zone
Drive a strong sense of pride and belonging among R&I North Asia employees, particularly during periods of organizational transformation
Plan internal culture/community events (e.g., Family Day) and translate R&I strategy into physical/experiential formats (campus displays, exhibits)
Manage interns and external agencies (PR, creative, event)— briefing, quality control, budget oversight, etc.
优先资格
Scientific/R&D communication background not required.
Additional Japanese/Korean language skills a plus but not required.
Experience with internal communications and/or visual/creative content development a plus.
AI 洞察
优缺点分析
优点
- 依托全球平台与北亚太区核心研发资源，视野开阔且跨部门协作机会丰富
- 岗位高可见度，能深度接触科学创新与品牌战略前沿
- 体系化的代理商管理与预算 oversight 经验积累
- 需同时平衡科学严谨性与品牌营销的感性诉求，转化难度大
- 跨区域（中日韩新）协调与多利益相关方管理耗时耗力
- 适合具备扎实企业传播/公关背景、擅长双语叙事与跨界沟通，且能在复杂环境中推动项目落地的中高级专业人才
缺点 / 挑战
- 组织变革期的内部沟通压力较高
角色解读
- 可向集团级企业传播总监、北亚太区公关负责人或品牌战略管理方向晋升
- 也可横向拓展至消费者洞察、品牌营销或可持续发展传播领域
- 担任研发创新部门的“内部记者”与桥梁，将复杂的科学数据转化为面向内外部的品牌叙事与传播内容
- 统筹北亚太区的沟通策略、媒体公关、内部员工参与及跨部门协作项目
- 精通中英文双语写作与口头表达，具备极强的信息提炼与故事化包装能力
- 熟悉企业传播、公关媒体策略及视觉创意标准
- 具备优秀的跨文化沟通、多方利益相关者管理及外协团队把控能力
申请策略
- 提前研究欧莱雅北亚太区近期研发突破与品牌Campaign，准备1-2个针对性的传播构思
- 面试时重点展现“科学转商业叙事”的逻辑框架
- 突出主导过的整合传播战役、媒体曝光成果或内部员工参与度提升数据
- 强调双语内容创作能力及跨部门/跨市场协作案例
- 展示对科学/研发类内容的理解与转化经验
- 强化数据可视化与视觉叙事技巧
- 补充危机公关与舆情监测实操知识
- 提升项目管理与预算管控能力
面试指南
- 采用STAR法则结构化回答，聚焦“目标-挑战-行动-结果”
- 在叙事转化问题上，强调“受众分层+核心信息提炼+多渠道适配”的方法论
- 在跨部门协作问题上，突出“对齐目标-建立信任机制-定期同步-灵活调整”的管理逻辑
- 如何将晦涩的研发数据转化为大众易懂的品牌故事？
- 请分享一次你成功协调跨部门/跨文化团队完成重大传播项目的经历
- 面对突发舆情或内部变革阻力，你的应对策略是什么？
- 如何评估一场整合传播活动的ROI或实际影响力？
- 梳理过往3-5个代表性传播案例，准备量化成果
职位点评
薪资福利85
成长发展80
工作生活65
使命价值75
薪资福利
85较高
该岗位属于企业中高层管理序列，结合上海地区同类岗位市场行情及8-10年经验门槛，薪酬待遇具备较强竞争力，能有效满足求职者对稳定回报的期待。
薪资信号市场水准 (3.5千–6.0万/月)
成长发展
80较高
岗位覆盖战略传播、区域协调、团队管理与思想领导力建设，技能成长路径清晰，发展性动机得到较好满足。
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活
65中等
岗位涉及跨区域协调、大型展会驻场及组织变革期高频沟通，日常需频繁对接多方利益相关者，实际工作节奏与灵活性需以团队实际安排为准。
工作模式未明确
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
75中等
岗位致力于将科学创新转化为社会可感知的品牌价值，推动美妆科技普及与可持续发展议题传播，具备一定的行业使命感。
行业发展稳定成熟行业
社会影响正向社会影响力较高
创新程度积极采用新技术
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