Assistant Manager Retail Marketing

优缺点分析

角色解读

• Progress to Retail Marketing Manager or Senior Manager, overseeing larger campaigns and multiple product categories.
• Transition into Brand Marketing or Channel Marketing roles with broader strategic responsibilities.
• Move into regional or global retail marketing teams within adidas, leveraging cross-market experience.
• Develop and execute retail marketing plans for adidas Sports Performance, aligning with global go-to-market strategies.
• Create innovative in-store brand experiences and coordinate POP (point-of-purchase) materials from concept to production.
• Manage the retail marketing budget, including yearly MWB planning and monthly forecasting.
• Lead cross-functional collaboration with CTC, BA, VM, and channel teams to ensure cohesive brand execution.
• Strong experience in below-the-line marketing and POP production, with a complete understanding of production processes.
• Art design background with good design sense and brand-building conceptual understanding.
• Excellent project management and stakeholder coordination skills to deliver projects on time and within budget.
• Fluency in English and Mandarin for internal and external communication.

申请策略

• Research adidas' recent retail campaigns and be prepared to discuss how you would adapt them for Taiwan market.
• Demonstrate your creativity by preparing a portfolio of past POP or retail marketing work.
• Emphasize your experience in below-the-line marketing and POP production, with specific examples of projects you managed from concept to completion.
• Highlight your ability to manage budgets and forecast accurately, as well as your project management achievements.
• Showcase your language skills (English and Mandarin) and cross-functional collaboration experience.
• Include any experience in the sporting goods or retail industry, and demonstrate your understanding of brand building.
• Strengthen your knowledge of retail analytics and KPIs like traffic, conversion, and NPS.
• Familiarize yourself with adidas brand guidelines and global retail marketing strategies if possible.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your responses, focusing on measurable outcomes.
• Demonstrate your understanding of both strategic planning and operational execution, linking global guidelines to local adaptation.
• Show your collaborative approach by mentioning how you aligned different teams and external partners.
• How do you approach developing a retail marketing plan that aligns with global strategy while addressing local market needs?
• Can you describe a time you managed a complex POP production project? What challenges did you face and how did you overcome them?
• How do you prioritize and manage multiple stakeholders with conflicting interests?
• Describe your experience with budget management and forecasting. How do you ensure adherence to financial procedures?
• How would you measure the success of a retail marketing campaign in terms of brand presence and sales impact?