Sales Executive

优缺点分析

角色解读

• Start as the launch-phase seller for one event, then expand into portfolio-level sales across RX K.Fairs properties in Korea.
• Progress toward senior/key account or sales leadership roles within RX Korea or the wider RELX/RX network.
• Industry specialisation in golf, sports or lifestyle events can translate into broader commercial or partnership leadership.
• Own the full sales cycle for PGA Asia: prospect exhibitors, sponsors and partners, write proposals, negotiate contracts and manage accounts through to the 2028 launch.
• Help shape the go-to-market approach in an early-stage environment - testing segments, packages and pricing for a brand-new golf exhibition in Korea.
• Work cross-functionally with marketing, operations and finance, and report pipeline, forecasts and results through RELX/RX systems to internal stakeholders.
• Grow beyond a single event over time, contributing to sales opportunities across the wider RX K.Fairs exhibition portfolio.
• -5 years of B2B sales or business development experience, ideally in exhibitions, events, media or sponsorship sales, covering lead generation through contract and account management.
• A real understanding of the golf, sports or lifestyle industry, plus the networks that come with it.
• Fluent Korean for daily client work and working-level English for a matrixed global organisation.
• Comfort with ambiguity: the ability to structure your own pipeline, priorities and reporting when the playbook does not exist yet.

申请策略

• Study RX K.Fairs' existing Korean portfolio and how PGA Asia is positioned so your outreach ideas are concrete rather than generic.
• Because the show launches in 2028, show a credible long-horizon pipeline plan instead of promising quick wins.
• Quantify sales results: revenue closed, number of new accounts opened, average deal size and renewal rate.
• Show full-cycle evidence - prospecting, proposal, negotiation, contract and post-sale account management - not just relationship maintenance.
• Name your golf, sports or lifestyle network explicitly: federations, brands, clubs, media and sponsors you have worked with.
• Highlight any launch or new-product experience, multinational or matrix collaboration, and state your Korean and English proficiency levels.
• Get fluent in exhibition and sponsorship commercial models: booth pricing, sponsorship tiers and floor-plan yield.
• Sharpen CRM and forecasting discipline, since the role reports pipeline and forecasts through RELX/RX systems.

面试指南

• Use STAR but keep results quantified (revenue, number of accounts, deal size).
• For 'build from scratch' questions, show a process: segment the market, size the opportunity, list named target accounts, define a weekly activity cadence and set 30/60/90-day milestones.
• For ambiguity questions, emphasise how you create structure: prioritisation frameworks, written plans and early alignment with stakeholders.
• Walk us through a full sales cycle you ran end to end - how did you prospect, pitch, negotiate and close?
• There is no existing product or client list for PGA Asia. How would you build a pipeline in your first 90 days?
• What is your read on the Asian golf market, and who do you think should exhibit at a golf trade show in Seoul?
• Tell us about a time you worked in an ambiguous, early-stage business and how you structured your priorities.
• How do you coordinate with marketing, operations and finance, and how do you report forecasts to management?