Associate Planning Manager
发布于 大约 14 小时前中层管理(经理/总监)
AI 估算 · 35k–55k
Based on 5+ years agency experience in Hong Kong, Associate Planning Manager level, and multinational company.
职位详情
关于这个职位
This role leads media planning across multiple accounts, developing integrated strategies across digital and traditional channels. You will act as a client advisor, drive campaign optimization, and mentor a team of planners. A digital-first mindset and strong analytical skills are essential.
最低要求
Minimum 5 years’ experience in media planning within an agency environment.
工作职责
Lead strategic planning across multiple accounts, translating business objectives into innovative, result-driven media strategies.
优先资格
Mandarin is a plus.
AI 洞察
优缺点分析
优点
- Work with a leading global agency with exposure to diverse clients and industries.
- Opportunity to lead and shape media strategies from the ground up.
- Strong career growth path within a reputable network.
- Fast-paced agency environment with multiple deadlines and client demands.
- Requires fluent Cantonese and English, limiting applicant pool but also important for local market.
- This role is ideal for experienced media planners ready to step into a leadership position and drive strategy for top-tier brands.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Planning Director or Head of Media, overseeing larger accounts and teams.
- Move into a client-side marketing role with deep media strategy expertise.
- Specialize in digital or data-driven marketing as the industry evolves.
- Develop and lead media strategies for multiple client accounts, ensuring alignment with business goals.
- Drive integrated campaigns across digital, social, and traditional channels to maximize campaign effectiveness.
- Serve as a trusted advisor to clients, providing strategic recommendations and identifying growth opportunities.
- Mentor and develop a team of planners, fostering a culture of excellence and collaboration.
- Minimum 5 years of media planning experience in an agency environment.
- Strong digital-first mindset with proven experience in integrated campaigns.
- Excellent analytical skills in consumer insights and performance optimization.
- Fluent in English and Cantonese
- Mandarin is a plus.
申请策略
- Research dentsu’s key clients and recent award-winning campaigns to tailor your application.
- Prepare to discuss a strategic media plan you led and its measurable impact.
- Highlight experience leading integrated campaigns and specific results achieved.
- Emphasize client management skills and examples of strategic recommendations.
- Showcase team leadership or mentoring experiences.
- Include language proficiency, especially Cantonese and English.
- Deepen knowledge of programmatic advertising, data analytics tools, and attribution modeling.
- Consider digital certifications from Google, Meta, or similar platforms.
面试指南
- Use the STAR method: Situation, Task, Action, Result for behavioral questions.
- For strategic questions, demonstrate a structured approach: objectives, audience insights, channel selection, measurement.
- How do you approach developing a media strategy for a new client?
- Describe a time you led a team to optimize an underperforming campaign.
- How do you stay updated on digital media trends?
- Give an example of how you managed a difficult client relationship.
- Review dentsu’s capabilities and recent case studies.
- Prepare specific examples of campaign successes and team leadership.
职位点评
Agency management role with strong growth potential but moderate compensation transparency and limited WLB signals.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
The salary is market-aligned for Hong Kong but not disclosed; no benefits mentioned. Moderate satisfaction.
成长发展
Strong growth opportunities in a global agency with leadership exposure and client-facing strategy work.
工作生活
Office-based in Hong Kong; no WLB signals. Likely standard agency hours but could be demanding.
使命价值
Advertising is a mature industry; role focuses on commercial outcomes, not social impact. Limited sense of purpose.