(Associate) Programmatic Manager
发布于 大约 15 小时前中层管理(经理/总监)
AI 估算 · 30k–50k
Hong Kong programmatic manager role; market rates for 3-5 years experience typically range 30-50k RMB per month.
职位详情
关于这个职位
This role involves managing programmatic advertising campaigns across major DSPs, optimizing performance, ensuring quality assurance, and leading a team. You will work closely with clients and internal teams to drive campaign success, handling data analysis and financial management.
最低要求
Bachelor's degree or above in Marketing, Media or a related discipline.
工作职责
Campaign Strategy & Execution: Monitor and execute hands-keys campaign setups, pacing, and optimization across major Demand-Side Platforms (e.g. DV360, The Trade Desk, Taboola, Teads Ad Manager).
AI 洞察
优缺点分析
优点
- Work with leading DSPs and ad tech tools, building highly marketable skills.
- Strong client and team leadership experience enhances career prospects.
- Part of a global advertising agency (Dentsu) with resources and training opportunities.
- Hands-on role with both analytical and strategic elements.
- High-pressure environment with tight campaign deadlines and client demands.
- Requires constant upskilling as programmatic landscape evolves rapidly.
- Managing multiple campaigns and stakeholders can be demanding.
- This role is ideal for experienced programmatic professionals who enjoy a mix of hands-on execution, data analysis, and client/team management in a fast-paced agency setting.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Programmatic Manager or Senior Programmatic Manager with more strategic responsibilities.
- Move into broader media strategy or client leadership roles.
- Specialize in advanced ad tech, data analytics, or programmatic innovation.
- Execute and optimize programmatic campaigns across multiple DSPs to meet client KPIs.
- Conduct data analysis using dashboards and Excel to identify performance insights and troubleshoot issues.
- Ensure quality assurance and compliance with ad tech standards for tracking and brand safety.
- Lead client communication and mentor junior team members.
- Proficiency in major DSPs (DV360, The Trade Desk, Taboola, Teads) and ad servers like CM360.
- Strong data analysis skills with Excel and dashboard tools (Data Studio, Power BI, Tableau).
- Excellent project management and client-facing presentation abilities.
- Attention to detail and understanding of programmatic advertising ecosystem.
申请策略
- Tailor your cover letter to demonstrate understanding of programmatic ecosystem and client KPIs.
- Prepare to discuss a specific campaign you optimized and the results achieved.
- Emphasize years of hands-on programmatic experience and specific DSPs used (DV360, TTD, etc.).
- Showcase data analysis projects with measurable results (improved ROAS, CPA reductions).
- Highlight any client management or team mentoring experience.
- Include examples of using dashboards (Data Studio, Power BI) to present insights.
- Strengthen advanced Excel skills (pivot tables, VBA) and dashboard creation.
- Gain certification in major DSPs (e.g., Google DV360, The Trade Desk).
面试指南
- Use STAR method (Situation, Task, Action, Result) to structure responses with concrete examples.
- Demonstrate analytical thinking by explaining data-driven decision-making processes.
- Show leadership by describing how you support team members and drive collaboration.
- How do you approach optimizing a programmatic campaign to hit CPA targets?
- Can you walk us through your experience with DV360 and The Trade Desk?
- Describe a time you identified a data discrepancy and resolved it.
- How do you prioritize tasks when managing multiple campaigns simultaneously?
- How do you mentor junior team members while handling your own responsibilities?
职位点评
Agency role in Hong Kong offering market-competitive pay, strong DSP exposure, and client leadership, but limited flexibility and vague growth path.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
The role offers competitive market salary for Hong Kong, strong brand recognition, and typical agency benefits. Compensation is aligned with industry standards.
成长发展
Opportunities for skill development through hands-on work with major DSPs, data tools, and client leadership. However, formal growth pathways are not explicitly mentioned.
工作生活
Office-based role in Hong Kong, with no mention of flexibility. Likely standard agency hours but may require overtime during campaign deadlines.
使命价值
Advertising industry has moderate social impact; role focuses on commercial objectives. No strong mission-driven signals in JD.