迪卡侬-Fitness Category Manager商业/品牌策略

该职位负责迪卡侬健身品类的商业策略制定，包括分析市场趋势、选择最佳产品组合、监控业绩表现并协同供应链优化

Define the market needs for my zone & prioritize the conquest strategies Analyze & summarize sports market trends, based on data, users observation, consumers expectations & purchasing behavior, and competitors; Prioritize & align the sports strategies to the market needs of my zone: sports/practices, user segments, customers targets, marketing priorities; 2. Build & select the best offer : Efficient & Performant Define the relevant offer for my zone from the WorldWide catalog; Select the zone catalog for all channels, included Other International Brands products & services, from the WorldWide catalog and co-opt the customer journey; Build the price scale & adjust the Recommended Retail Price from the WorldWide catalog; 3. Monitor the offer performance Collaborate with the supply team about the quantities forecast for selected products; Analyse and present the performance of the offer and take necessary decisions in collaboration with the project team