琳玛
EC Marketing Manager
EC Marketing Manager
发布于 大约 2 小时前中层管理(经理/总监)
上海市
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Content Marketing
Cross-Functional Collaboration
Jd
Performance Marketing
Tmall
Ui/Ux
Wechat
E-Commerce Marketing
AI 估算 · 25k–45k
资深电商营销经理岗位，需多平台经验，超大型外企，薪资竞争力强，月薪2.5万-4.5万合理
职位详情
关于这个职位
该职位是琳玛的电商营销经理，负责策划和执行天猫、京东、微信等平台的大型电商营销活动，统筹直播、内容、页面及付费推广，协调跨部门团队推动销售转化
需要5-10年电商营销经验，熟悉平台运营逻辑与付费广告策略，适合有较强项目管理能力、追求长期发展的营销人才
最低要求
– 10 years of relevant experience in ecommerce marketing, digital campaign management, content marketing, or content commerce.
Proven experience in campaign planning and execution across major ecommerce platforms.
Familiarity with platform IP collaboration, seasonal activations, and livestream-related campaign support.
Strong campaign planning and project management skills, with the ability to manage multiple stakeholders and timelines.
Solid understanding of ecommerce page operation, UI/UX optimization, and content asset management.
Good understanding of inplatform performance marketing / paid performance across Tmall, JD, and WeChat ecosystem.
Ability to connect campaign content, page assets, and paid traffic logic to maximize campaign efficiency and conversion.
Strong communication skills, execution mindset, and attention to detail.
工作职责
Campaign Planning & Execution
Support annual and seasonal campaign planning and execution across key ecommerce platforms, especially around major brand moments and business-driving activations.
Support integrated campaign development combining platform IP, key visuals, content assets, landing pages, and livestream activations.
Coordinate campaign timelines, execution process, and crossfunctional collaboration to ensure smooth and highquality delivery.
Inplatform Performance Marketing Coordination
Support campaign-related in-platform performance marketing coordination across key e-commerce platforms, ensuring strong alignment between campaign assets, traffic strategy, and conversion goals.
Work closely with paid marketing teams on campaignrelated traffic amplification, paid performance placements, and asset optimization.
Have solid understanding of paid performance logic across Tmall, JD, and WeChat ecosystem, and be able to improve campaign efficiency through better integration of content, page assets, and traffic strategy.
Douyin paid performance experience is considered a strong plus.
Livestream & Platform Activation
Responsible for supporting livestream campaign planning and execution, including timeline management, resource coordination, and onsite followup.
Work closely with platform partners and internal teams to activate campaign-related opportunities and platform resources.
Content & Asset Management
Oversee campaignrelated content management across channels, maximizing content reuse and asset efficiency across Tmall, JD, WeChat ecosystem, and other touchpoints.
Support content adaptation and rollout based on platform mechanics, campaign objectives, and consumer journey needs.
Ensure campaign content is consistently aligned with brand image and commercial objectives.
Ecommerce Page & UI/UX Management
Manage campaign landing pages and front-end e-commerce experience, including page planning, UI/UX optimization, and visual consistency.
Ensure campaign pages effectively support both brand storytelling and conversion objectives.
Work with design and operation teams to improve page presentation, navigation logic, and user journey.
Cross-functional Collaboration
Coordinate with internal teams and external partners to ensure smooth execution and strong brand consistency across all campaign touchpoints.
Collaborate closely with e-commerce operations, paid marketing, creative, platform, and agency teams to deliver integrated campaign results.
优先资格
Experience in Red paid performance, or livestream operations is a strong plus.
Experience in fashion, luxury, lifestyle, or premium consumer brands is preferred.
Familiarity with cross channel content reuse and integrated campaign operations is preferred.
AI 洞察
优缺点分析
优点
- 超大型外资企业，品牌资源丰富，平台曝光度高，有利于沉淀优质案例
- 职位涉及全链路电商营销（从内容到付费到页面），技能覆盖面广，成长快
- 团队协作环境，能接触直播、平台合作等新兴领域，保持行业前沿
- 工作节奏较快，需要同时协调多个活动和多方利益，抗压能力要求高
- 适合有5年以上电商营销经验、擅长项目管理、追求体系化成长、能在快节奏中保持执行力的营销人
缺点 / 挑战
- 需要持续跟进平台规则变化和付费广告算法更新，学习压力较大
角色解读
- 向高级营销经理或营销总监方向发展，负责更大范围的市场策略
- 横向拓展至品牌数字营销或电商运营负责人，整合更多资源
- 在快消、时尚、奢侈品等赛道深耕，成为电商营销专家或顾问
- 策划并执行天猫、京东、微信等平台的大型电商营销活动，包括品牌大促、季节性活动等
- 协调付费推广团队，整合内容、页面与流量策略，提升活动转化效率
- 管理直播营销活动，从策划到执行，与平台和内部团队协作推进
- 负责活动页面的UI/UX优化，确保品牌形象与商业目标一致
- 熟练掌握天猫、京东、微信生态的付费推广逻辑和运营策略
- 具备扎实的电商活动策划和项目管理能力，能同时管理多个项目
- 了解电商页面运营与UI/UX优化，能平衡品牌故事与转化目标
- 优秀的跨部门沟通能力，能与运营、创意、平台等多方高效协作
申请策略
- 在求职信或面试中主动表达对品牌调性和商业转化的平衡理解
- 提前了解琳玛旗下品牌和主要产品线，针对性地提出营销活动构想
- 突出主导或深度参与的大型电商活动案例，尤其是涉及天猫、京东、微信生态的项目
- 强调付费推广（如直通车、钻展、朋友圈广告）的优化经验及ROI提升数据
- 展示跨部门协作和项目管理能力，最好有与平台合作或直播活动的经历
- 如果有时尚、奢侈品或高端消费品经验，务必醒目列出
- 了解抖音电商的付费推广（巨量千川等），JD中明确为强加分项
- 学习小红书平台的付费营销逻辑（红薯推广），也是优先资质
面试指南
- 用STAR法则（情境、任务、行动、结果）结构化描述过往案例，量化结果
- 展示系统性思维：从目标拆解到策略落地，再到数据驱动优化
- 请分享一个你主导的电商大促活动案例，从策划到执行再到复盘
- 你如何优化天猫/京东的付费广告以提升ROI？具体用了哪些策略？
- 如何协调不同部门（如设计、运营、媒体）完成一个大型活动？
- 对直播带货怎么看？你有过直播策划经验吗？效果如何？
- 怎么平衡品牌调性和销售转化？举一个具体例子
- 准备好2-3个完整的电商营销案例，包含数据和具体操作细节
职位点评
49
综合评分
超大型外企电商营销经理岗，平台广、技能深，但薪资未知且WLB不明确。
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
更适合这类人
最适重视技能成长和行业长期发展的求职者，对薪资福利的短期要求不高。
表现最好
成长发展
相对薄弱
薪资福利
薪资福利45
成长发展70
工作生活50
使命价值60
薪资福利
45较低
薪资未在JD中披露，但超大型外企通常提供有竞争力的薪酬和福利，整体补偿性中等偏下。
薪资信号未披露（AI估算：25K-45K/月）
成长发展
70中等
职位涵盖多平台、多技能，成长空间大，且属于利润中心，发展性较好。
技术前沿主流现代技术
技术栈Tmall、JD、WeChat、Douyin、Performance Marketing、Data Analysis
业务类型profit_center
工作生活
50较低
仅现场办公，位于上海市区，通勤便利但未提及弹性或远程，WLB信息缺失。
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
60中等
电商营销行业增长快，职位有商业影响力，但社会价值中性。
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
琳玛 的其他在招职位
相似职位推荐
Watch Jobs